In the fast-evolving world of sales and marketing, video has become an indispensable tool for connecting with prospects in a personal and engaging way. However, creating personalized videos at scale has traditionally been a tedious and time-consuming process - until now. With platforms like Sendspark and Salesforge, video prospecting can be automated and personalized, helping sales teams increase engagement and conversion rates while saving valuable time.
This comprehensive guide will walk you through how to leverage video prospecting on autopilot using Sendspark integrated with Salesforge, uncovering best practices, use cases, and tips to maximize your outreach effectiveness. Whether you’re a head of growth, running an agency, or part of a sales team, this article will equip you with practical insights to transform your sales approach.
Video has become a game-changer in sales and marketing, especially in outbound outreach. Personalized videos help humanize your communication, allowing prospects to see the people behind the company and understand the value proposition more vividly. This personal touch significantly improves response rates compared to plain text emails.
In my previous role as a VP of Sales managing a team of 50, we saw firsthand how impactful personalized video outreach could be. Our sales reps were shooting around 40 videos a day manually, which was a massive effort but yielded notable results. However, as volume and personalization needs grew, this manual approach became unsustainable.
This is where automation and dynamic video personalization come into play. Tools like Sendspark enable sales teams to create and send personalized videos at scale, reducing friction while maintaining that crucial personal connection.
Sendspark is a video outreach platform designed to automate the creation and distribution of personalized videos for sales and marketing teams. While you may be familiar with other popular tools like Loom or Vidyard, Sendspark stands out by focusing on scalable personalization combined with automation.
Unlike Loom, which primarily offers manual video recording and sharing, Sendspark allows you to build dynamic video templates that automatically personalize key elements such as the viewer’s name, company, job title, or even the background shown behind the presenter. This significantly reduces the workload and increases the effectiveness of video outreach at scale.
For example, in Sendspark, you can create a video template that starts with a personalized greeting like “Hi, [First Name],” and then transitions into a product demo or value proposition tailored for that segment of prospects. This approach combines the human touch with automation, making it easier to send hundreds or thousands of personalized videos without spending hours recording each one individually.
The process starts with creating a video template in Sendspark. You record a base video where placeholders are inserted for personalization. For example, you might say, “Hi, [First Name],” and Sendspark will automatically replace “[First Name]” with the recipient’s actual name when the video is generated.
Beyond just names, you can personalize other variables such as company names or job titles, and even customize the background of the video to display relevant images or websites, making the video feel hyper-relevant to each viewer.
Once your video template is ready, you can either upload a list of contacts or pull them directly from your CRM through integrations like Salesforce. When you send your email sequence, Sendspark generates a personalized video for each contact, embedding a GIF thumbnail in the email that links to the full video hosted on a branded landing page.
This landing page is fully customizable - you can add your company branding, calls to action, and even embed a calendar link to make scheduling meetings effortless for your prospects.
One of the biggest challenges with video outreach has always been the manual effort required to record and send each video individually. Sendspark solves this by automating dynamic personalization. You only need to record one or a few base videos, and the platform handles the rest.
For example, if you want to send 100 videos with personalized intros and backgrounds, Sendspark will generate all 100 videos automatically based on your template and contact data, saving you hours of manual work.
To truly put video prospecting on autopilot, integration with your CRM and sales automation platform is essential. Sendspark offers a native integration with Salesforge, making it incredibly easy to embed personalized videos directly into your email sequences managed within Salesforge.
Here’s how the integration typically works:
This seamless connection means your sales reps don’t have to juggle multiple platforms or manually attach videos. Everything happens within your CRM workflow, improving efficiency and reducing errors.
When a prospect receives an email with a Sendspark video, they see a GIF thumbnail that plays automatically in their inbox. When they click the thumbnail, they’re taken to a branded landing page where the full personalized video plays. This page can include custom calls to action, a calendar scheduler, and your company branding, creating a professional and engaging experience.
Using video in your outreach campaigns is powerful, but it’s important to follow best practices to maximize deliverability and engagement:
For cold outbound campaigns, it’s best to send your first email as a simple, clean message to ensure it lands in the inbox. The video is more effective as a second or third touch, where it can serve as a compelling reason for the prospect to engage.
For inbound leads, using video in the first outreach email can be very effective since these prospects have already shown interest and are more likely to engage.
Many companies have seen significant results with Sendspark-powered video outreach:
One memorable example shared was how receiving a personalized outbound video on WhatsApp triggered a strong response, highlighting the potential of video in multi-channel outreach.
Sendspark uses AI-driven text-to-speech technology to pronounce names and other personalized variables. The AI often outperforms human pronunciation, especially for foreign or uncommon names. While the system continues to improve accent recognition and pronunciation nuances, it already supports multiple languages and accents, including German, French, and Indian dialects.
Accurate and up-to-date contact data is crucial for successful outreach. Popular sources and integrations include:
Currently, Sendspark supports up to three variables per video, including first name, company name, and job title. Custom variables are also possible, allowing teams to tailor videos further based on their unique needs.
It is recommended to use the platform’s built-in dropdowns to insert variables rather than typing them manually. This reduces the risk of errors, such as broken links or incorrect personalization, which can harm your professional image.
Warm-up is essential to maintain high deliverability and avoid spam filters. Using warm-up engines like Warmforge (integrated with Salesforge) can help gradually build sender reputation. Multilingual warm-up is advisable for teams targeting multiple languages or regions.
Video prospecting is no longer a manual, time-consuming task reserved for the few. With tools like Sendspark and Salesforge, sales and marketing teams can automate highly personalized video outreach at scale, significantly improving engagement and conversion rates.
By integrating video into your email sequences and combining it with smart automation, you can create a seamless, effective outreach process that resonates with prospects on a personal level. Following best practices around personalization, timing, and domain warm-up will ensure your campaigns land in inboxes and generate meaningful replies.
If you’re ready to take your sales outreach to the next level, consider adopting Sendspark and Salesforge together to put your video prospecting on autopilot and watch your sales pipeline grow.
