In the fast-evolving world of cold outreach, navigating the complexities of email infrastructure and deliverability is crucial for success. Frank Sondors, the visionary behind Salesforge and Mailforge, offers invaluable insights into the challenges and opportunities that agencies and sales teams face today. Drawing from years of experience and deep technical expertise, Frank shares practical advice on optimizing cold email campaigns, leveraging AI, and adapting to shifting industry trends.
The cold email space is crowded, with many legacy tools still dominating the market. However, these older platforms often treat deliverability issues as purely engineering problems, leaving sales teams and agencies to tackle the fallout on their own. Frank highlights that most companies lack dedicated deliverability experts, and IT teams typically prioritize product development over sales infrastructure.
"Back in the days, you could be blasting a bunch of emails from your primary domains. These days, you can't do that anymore." – Frank Sondors
This increasing complexity has created a demand for innovative, next-generation software solutions like Salesforge and Mailforge. These platforms not only provide advanced technical infrastructure but also emphasize customer support and collaboration, setting them apart from competitors who often distance themselves from their users.
Salesforge is a cold email tool designed to empower users with AI-driven personalization and seamless sequence management. Unlike other tools, Salesforge integrates human sales expertise with AI Agents to optimize campaign performance and deliverability.
Frank emphasizes that Salesforge is not just about software - it’s about building trust and offering direct access to the founding team, which is rare in this space. This approach creates a partnership where customers don’t just buy a tool; they “rent” the expertise and support of a dedicated team.
Mailforge addresses another critical piece of the cold outreach puzzle: the email sending infrastructure. As email providers like Gmail and Outlook tighten their filtering policies, Mailforge offers a robust SMTP infrastructure that agencies and businesses can plug into quickly and easily.
Frank notes that Google’s recent announcements about removing app passwords and mandating 2FA will make infrastructure management more complex, further increasing the need for specialized tools like Mailforge.
One of the critical insights Frank shares is the pattern of account disconnections as an early warning sign of potential blocking. Repeated disconnections often correlate with high spam rates, high bounce rates, poor targeting, or over-sending.
"If your account gets disconnected once, reconnected, then disconnected again, and then reconnected twice - boom, the third time it’s usually blocked." – Frank Sondors
To mitigate these risks, Frank recommends sending emails slowly - aiming for 35 to 50 emails per day - and warming up accounts properly. This cautious approach helps maintain sender reputation and inbox placement.
Predicting the future of cold outreach is challenging, but Frank offers three actionable tips for agencies and sales teams aiming to hit their targets in the current environment:
Frank also highlights the importance of adopting a multichannel outreach strategy. Combining cold email with LinkedIn, cold calling, or other channels significantly improves conversion rates and helps reach prospects wherever they are most responsive.
Both Salesforge and Mailforge embrace a collaborative mindset. Frank encourages agencies to partner with complementary service providers to offer comprehensive solutions for clients. Whether it’s cold email, LinkedIn outreach, or cold calling, working together creates more value and drives better results.
"You should work with others. It doesn't matter whether you compete or not. If you generate more pipeline for your customer, they will come to you." – Frank Sondors
This consultative approach positions agencies as strategic coordinators who orchestrate multi-channel campaigns, ultimately delivering superior outcomes for their clients.
Cold outreach is evolving rapidly, with increasing challenges around deliverability and infrastructure. Tools like Salesforge and Mailforge are designed to help agencies and businesses navigate this complexity with advanced technology, AI-driven personalization, and dedicated support.
Success in lead generation today requires a blend of solid fundamentals, continuous experimentation, active networking, and a willingness to collaborate. By embracing these principles, agencies can thrive even as the landscape shifts.
To learn more about Salesforge and how it can transform your cold email outreach with AI personalization and robust deliverability features, visit Salesforge.ai.
